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artemis

Nacho always loves rolling around in the dirt, but let’s be honest, he doesn’t always enjoy the whole getting-clean part. That’s where Artemis comes in with their amazing, fragrance-free, dermatologist-approved powder-to-lather shampoo and conditioner. It’s gentle on my skin, makes Nacho feel fresh, and—best of all—no yucky scents!

Noël Duan (and dog mum to chief canine officer Artemis, a rescue from Miami who is now living the #SoftDogLife in London) is a former Condé Nast beauty editor who combined her love for beauty products and dogs as the founder of Artemis, which makes luxury plant-based veterinarian-backed skin and coat care for dogs. We believe that dogs should be dogs—for all their delightful contradictions. The dog that rolls in fox poop in the morning is the dog that wants to snuggle under your white sheets at bedtime. At Artemis, we’re here for the transformation from wild animal to pampered pup. Our pack of beauty thought leaders and veterinary dermatology professionals follow the science, led by love. Because a healthy, clean, and happy dog is a dog that you can kiss, cuddle, and love without holding back. We are made in the U.K. for wherever dogs are loved, and we are built by alumni from Glossier, Condé Nast, Mars Petcare, L'Oréal R&D, and more.

Our hero product, the power-to-lather Artemis 'Leto' 3-in-1 Dog Wash, redefines canine grooming with its innovative powder concentrate formula. Combining shampoo, conditioner, and skin soother in one, it’s powered by colloidal oatmeal, prebiotics, snow algae, and vitamin B5. Without water, preservatives, or additives, it’s hypoallergenic, shelf-stable, and designed for even the most sensitive canine skin—all while delivering a luxurious lather. Since launching in 2023, our innovations in pet grooming have been featured in Business of Fashion, London Standard, Country Life, Stylist, and more.

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